TMC & THE MINISTRY OF INTERIOR AND MUNICIPALITIES
This is a social media campaign designed for “The traffic management centre” and “The ministry of interior and municipalities” in their safety initiative aimed at reducing road accidents during holidays. Many accidents are alcohol-related.
The campaign features a variety of our favourite childhood superheroes with blood stains, undoubtedly playing on the fact that people seem to think that they’re superhuman or untouchable when they drive drunk.
The hashtag reads #EvenSuperheroesDie #DontDrinkAndDrive both in arabic and english which taps into the idea that you're never invincible.