Les trois ailes (The Three Wings) is a clothing boutique that sells limited pieces of a single design by Lama Moussallem. The name of the shop is a tribute to Lama's father.
He had three daughters, all with names that began with an ‘L’. Before he passed away, he wanted to call his sewing showroom ‘3L’. Lama made it happen.
The logo was designed with an emphasis on the number 3, which was positioned in the middle, flanked by two wings. The number 3 represents the three sisters surrounded by their father's wings. I produced the trademark in a way that mimics the structure and edginess of the clothes that Lama designs.